Build It and They Will Come

Rome wasn’t built in a day, they say. A field of dreams didn’t happen overnight. It takes guts and stamina to orchestrate all of the facets of project management to create a platform. In my case, a writing platform.

• Write and publish a book
• Write another book to help market the first book
• Create a social media presence
• Develop an author’s website
• Build a mailing list
• Generate a following

That’s only the beginning. I’ve got so many balls in the air, I’m not sure if I’m coming or going. Maybe just going crazy. Crazy enough to believe that I’ve got the guts and stamina to be a writer. At least the guts.

My latest venture has been marketing through Amazon Marketing Services. Thank goodness for YouTube videos to provide the instruction. My first sponsored Kindle ad, I must admit, has been less than stellar. In the past three weeks, I’ve had 10 impressions, no clicks, and no sales. OK, I agree that’s really bad.

Who knew you needed at least 200 targeted keywords to get enough impressions that could result in a sale? The new sponsored ad goes live on Amazon today. I have a feeling that it’ll be a home run!

Don’t forget to “like” me on Facebook (https://www.facebook.com/KathleenMcKeeAuthor/ and sign up for my newsletter. Build it and they will come!