Long ago, in a college physics class, the instructor turned to the blackboard and began writing an unbelievably long and complex formula. “This,” she said, “is the mathematical formula for the reflection of a mirror. And I always include it on the final exam.”
Every student in the class cringed, wondering how we’d remember such an unwieldy formula. I thought, Are you kidding me? There’s math involved in a reflection? Who knew? Well, maybe Einstein or someone. Certainly not me.
Why that thought popped into my head after so many years, I’ll never know. But I was thinking about reflections, realizing there are reflections–and reflections. Two homonyms. The same spelling but different meanings.
So, now you know. The reflection of a mirror is based on math. Many of my writing reflections, those pesky thought processes that never leave my brain alone, are also based on math. Sounds crazy, right? Just like I never really understood the formula for the reflection of a mirror, I’m still struggling with marketing algorithms.
I’m not alone. Many writers, like me, can’t really tell you what formula Amazon uses to place your ads or cull your reviews. Facebook is another enigma. Who, at any given time, actually sees your posts? Likes and follows not withstanding, should you pay to have your posts boosted? And Twitter? #WhoReadsTheTweets?
Anyway, it’s something to reflect upon. And it’s all based on math. Some day I’ll crack the code.
2 thoughts on “It’s All in the Formula”
Umm, Kathy, I’ve been dealing with thinking, long and hard, about the marketing subject. I awoke with a start the other day with an inspiration re our project. Not to be too mysterious but it’s not ready for exposure yet. I can tell you it has nothing to do with algorithm. Stay tuned!
I’m all ears… or eyes, Sam. Isn’t it funny how these inspirations come out of the blue?